meet the people behind Natascha von Hirschhausen
chief of enterprise values (CEV) Natascha von Hirschhausen
Hi, I am Natascha. I studied fashion at weißensee kunsthochschule Berlin. During my master studies I took part in a collaboration project between Universität der Künste, weißensee kunsthochschule berlin and Goethe Institut Bangladesh and had the chance to travel to Bangladesh. Being there and experiencing the country with its rich culture, but also its endless mountains of waste, had a huge impact on me. Since then, my goal has been to avoid waste in the first place, rather than upcycling leftovers, because I believe that we have to change the fashion system fundamentally. So I invented my own way of cutting patterns zero-waste. Plus I only used fair and organic materials for every component from the beginning on. One year after founding the brand, I got awarded with the Federal Award Ecodesign in 2017.
Personally, I love to hide behind the camera, my collection, my work, whatever is easiest to pull in front of my nose. I rather enjoy making meaningful products in my Berlin based studio. This only shifts whenever I can talk about my passion for sustainable fashion and zero-waste design in workshops and lectures. I strongly believe in standing together. That is why I co-founded a network for sustainable fashion design. My goal is in growing the brand, for I am truly and deeply in love with my products - for a wasteless future!
jack of all trades Lukas von HirschhausenHi, my name is Lukas. I am super happy, that Natascha has taken me on this crazy fashion journey, even though I am more of a pants and t-shirt kinda guy. Over the years Tascha has been infectious with her enthusiasm about the philosophy of fashion. So I have been more and more involved. It started with simple support and having her back up to being an active part in a growing fashion label. In 2018, Natascha gave me her last name and all my base are belong to her now *nerd alert*. Since then my main goal is to push the label to the point where I can be a stay at home trophy husband - so shop now!
sustainable textile lover Antonia
master of the threads Jule
Hey there, my name is Jule. I completed my tailor apprenticeship last year and am now gaining some more work experience before studying fashion design.
I love to support the creation of good products for a good company, that´s why I am doing an internship in Natascha's studio. I believe that the transformation of the fashion industry towards sustainability is not only absolutely necessary, but also possible. Provided that sustainability is not just another sales argument, but becomes a real inner attitude of the fashion industry. Labels like Natascha von Hirschhausen prove that consequence works. I am particularly impressed by Natascha's zero waste cutting technique and looking forward to learn more about it in the coming months.
fashion designer at heart Jonas
our future-driven concept in detail
A solid sustainability concept must be concrete by giving facts and figures.
So here we go: