meet the people behind Natascha von Hirschhausen
chief of enterprise values (CEV) Natascha von Hirschhausen
Hi, I am Natascha. I studied fashion at weißensee kunsthochschule Berlin. During my master studies I took part in a collaboration project between Universität der Künste, weißensee kunsthochschule berlin and Goethe Institut Bangladesh and had the chance to travel to Bangladesh. Being there and experiencing the country with its rich culture, but also its endless mountains of waste, had a huge impact on me. Since then, my goal has been to avoid waste in the first place, rather than upcycling leftovers, because I believe that we have to change the fashion system fundamentally. So I invented my own way of cutting patterns zero-waste. Plus I only used fair and organic materials for every component from the beginning on. One year after founding the brand, I got awarded with the Federal Award Ecodesign in 2017.
Personally, I love to hide behind the camera, my collection, my work, whatever is easiest to pull in front of my nose. I rather enjoy making meaningful products in my Berlin based studio. This only shifts whenever I can talk about my passion for sustainable fashion and zero-waste design in workshops and lectures. I strongly believe in standing together. That is why I co-founded a network for sustainable fashion design. My goal is in growing the brand, for I am truly and deeply in love with my products - for a wasteless future!
Find Natascha's favorite zero-waste fashion pieces here.
jack of all trades Lukas von HirschhausenHi, my name is Lukas. I am super happy, that Natascha has taken me on this crazy fashion journey, even though I am more of a pants and t-shirt kinda guy. Over the years Tascha has been infectious with her enthusiasm about the philosophy of fashion. So I have been more and more involved. It started with simple support and having her back up to being an active part in a growing fashion label. In 2018, Natascha gave me her last name and all my base are belong to her now *nerd alert*. Since then my main goal is to push the label to the point where I can be a stay at home trophy husband - so shop now!
fashion designer at heart Jonas
radically future-driven fashion
setting the benchmark for sustainable fashion design
We aim to set the benchmark for sustainable and mindful design in every step. In addition to using the best sustainable materials we produce our whole collection locally and zero-waste. While the conventional fashion industry has around 20% material losses in the cutting of the garments, we reduce this wastage to less than one percent - for a wasteless future.
fashion is more than garments
Uncompromising for the best product
The best fashion piece will feel like a home, you can take everywhere. For the ultimate timeless design we celebrate easy elegance and minimalism paired with a radically sustainable and fair history. Using exclusively natural fibers, which are audited along the whole supply chain for ecological and social sustainability.
challenging the status quo
Using business to change our world for the better
We promise to always search for sustainable innovation. Acknowledging, that we are part of the problem, we believe in letting our most ambitious ideas thrive in order to find a concept for a post-capitalist world. We set values, sustainability and creating the best product above profit - every step of the way.
our future-driven concept in detail
A solid sustainability concept must be concrete by giving facts and figures.
So here we go:
the base of sustainability
fair & organic materials
We love the distinctive quality of natural materials. All components of our garments are organic, plastic-free and are being audited annually along the entire supply chain for high social and ecological standards.
the key to sustainability
The process of cutting a garment causes an average material loss of 20%. Due to our innovative pattern-cutting technique, we reduce these clippings to less than 1%.
the map of sustainability
we produce locally in berlin
We design every piece of our collection in our studio at Friedrichstraße - the heart of Berlin. And produce all garments in a local manufactory.